GIVE YOUR BRAND, PROJECTs & CAREER A COMPETITIVE ADVANTAGE

Created by Industry Experts, The Property Marketing Playbook Offers a Selection of Strategic Guides, Templates and Professional Training Designed to Boost Your Brand, Elevate your Projects and Accelerate your Career.

✦ 20+ YEARS EXPERIENCE

✦ PROVEN METHODOLOGIES

✦ EXPERTLY CRAFTED GUIDES

✦ REUSABLE TEMPLATES

✦ ONLINE TRAINING MODULES

✦ 20+ YEARS EXPERIENCE ✦ PROVEN METHODOLOGIES ✦ EXPERTLY CRAFTED GUIDES ✦ REUSABLE TEMPLATES ✦ ONLINE TRAINING MODULES

WELCOME TO

the property

marketing playbook

about POP

Welcome to The Property Marketing Playbook by POP – built on over 20 years of hands-on experience in the property industry.

Created by property marketers for property marketers, The Property Marketing Playbook is an essential toolkit of strategic resources designed to give brands, projects, and professionals a competitive edge.

POP’s mission is to empower the next generation of property professionals with proven strategies and expert guidance to thrive in today’s competitive market.

Inside this comprehensive collection, you’ll find strategic guides, templates, and online training to transform your approach to property marketing.

Whether you’re new to the field or looking to refine your skills, The Property Marketing Playbook is your trusted resource for mastering the art of property marketing and overcoming the obstacles that stand in the way of your professional growth and success.

Equip yourself with the tools and insights to achieve lasting success and elevate your brand, projects, and career.

The Property Marketing Playbook CONTAINS:

EXPERTLY CRAFTED GUIDES

Expertly crafted guides that simplify complex strategies into actionable steps.

REUSABLE TEMPLATES

Reusable templates that streamline your marketing processes and boost efficiency.

ONLINE TRAINING

Online training modules designed to build your knowledge, skills, and confidence in property marketing.

DESIGN YOUR playbook

Select your ideal products and services to design your own Playbook!

ONLINE COURSE

Get Paid What You’re Worth!

Don’t leave your career to chance! It’s the most important strategy you’ll ever design.

Our course distils over 20 years of experience in leadership and business management into a framework that will transform your approach to your work and career.

.

Included

✔ 5 X impactful modules

✔ 3 X reusable worksheet templates

✔ An invaluable career growth framework

✔ Unlimited access

SUBSTACK

A Mentor In Your Inbox

Subscribe to POP on Substack and get a mentor in your inbox!

Every edition delivers industry insights, strategic frameworks and actionable advice, all designed to add value to your brand, projects and career.

Included

✔ Industry insights

✔ Strategic frameworks

✔ Practical advice

✔ 2 x editions per month - no spam!

✔ Join a global network

TEMPLATES & GUIDES

Your Essential Toolkit

Unsure how to go from vision to delivery? No problem!

Take the guesswork out of project planning with our straight-forward, reusable templates and thoughtfully-designed guides. Each one is created to ensure your project’s success.

LAUNCHING SOON!

Included

✔ Reusable strategic templates

✔ Straight-forward guides

✔ Proven methodologies

Download our FREE Website Briefing Template & Guide!

1:1 COACHING

Personalised Career Planning

From the C-Suite to future leaders, we help property sector professionals achieve their career goals using the same strategic ‘win/win’ principles we apply as a successful leader of businesses, teams & projects - all customised to your personal requirements.

Included

✔ Private 1:1 sessions

✔ A personalised career plan

✔ Flexible sessions to support you at your own pace

✔ Completely online - from anywhere in the world!

MEET YOUR MENTOR

Property Marketing Mentor Advisor Strategist Strategic Real Estate Marketing

POP & THE PROPERTY MARKETING PLAYBOOK ARE POWERED BY

PROJECTS OF PLACE.

Founded in 2013, Projects of Place is an international property marketing consultancy that partners with industry trailblazers to define ambitious visions and unlock unique market opportunities. The business helps clients achieve differentiation, customer engagement, growth, and brand excellence.

Founder Caitlin Ure, is a business and marketing strategist, leader, and entrepreneur with over two decades of experience guiding property development brands, projects, and teams internationally.

Highly regarded for her expertise as a strategist, advisor, and mentor, Caitlin has expanded the consultancy into a platform that empowers businesses and individuals in the property sector. Through straightforward, replicable strategies, she helps clients add long-term value to their brands, projects, and careers.

TRUSTED BY LEADING

PLACE-SHAPERS…

…AND THE INDUSTRY’sFUTURE LEADERS

  • "It has realigned my mindset on goal setting and reaffirmed the steps I need to take for success"

    Marketing Manager

    📍 London

  • "I love all the pillars of this course - mindset, time management, and getting the important things done, is really helpful both personally and professionally."

    Sales & Marketing Manager, Freelance

    📍Lisbon

  • "As a dyslexic, I often find organising my thoughts (or in this case a series of tasks) quite overwhelming, so I really liked the simplicity of the worksheets."

    Property Professional

    📍London

  • "It has really made think about my WIP and how I can best make it work, managing my time effectively and setting a clear path for my future. Looking forward to implementing this in my new role"

    Marketing Manager

    📍Sydney

  • "I took this course at a very pivotal point in my career, having started a new job three months ago. I've found it really beneficial and it's helped me break down areas of my job that I've found daunting."

    Business Development Associate

    📍 London

  • "Caitlin identifies members of the team whose talents are under-recognised or under-utilised., and through her unique leadership style, helps these individuals realise their confidence while showing the business their potential."

    CEO, Property Development

    📍London

CONSIDER THIS YOUR

UNFAIR ADVANTAGE

Substack Subscription Property Marketing Strategic

SUBSCRIBE TO POP ON substack for free resources & industry insights DELIVERED STRAIGHT TO YOUR INBOX!

FOLLOW POP ON INSTAGRAM

Projects of Place was recently engaged by a Lisbon developer to perform a deep-dive and competitor mapping of Marvila’s new developments market. Combining our own research and observations with market data, our goal was to identify unique marke
Opened in 2022, the @walgarve comprises hotel rooms and branded residences with interior design by acclaimed design studio @ab_concept All rooms enjoy huge sunset-facing balconies and terraces, while some even have a roof terrace with private pool!
Algarve appreciation 🫶 a moment between site visits to admire the surroundings . . . . . #projectsofplace #pop #thepropertymarketingplaybook #algarve #visitalgarve #portugal #algarveproperty #algarveportugal #propertydevelopment #residentialdevelop
Thanks to the team at @viceroyhotels for making time for a personal tour of the Viceroy Hotel and Branded Residences at @viceroyombriaalgarve during its opening week. We may not have chosen the sunniest day of the year to visit (!) but this stunning
Property Marketing Mentor Advisor Strategist Strategic Real Estate Marketing

HAVE QUESTIONS?

let’s chat.