GIVE YOUR BRAND, PROJECTs & CAREER A COMPETITIVE ADVANTAGE!
Created by industry experts with decades of experience, The Property Marketing Playbook offers a selection of Strategic Guides, Templates and Professional Training designed to Boost Your Brand, Elevate Your Projects and Accelerate Your Career!
✦ 20+ YEARS EXPERIENCE
✦ PROVEN METHODOLOGIES
✦ EXPERTLY CRAFTED GUIDES
✦ REUSABLE TEMPLATES
✦ ONLINE TRAINING MODULES
✦ 20+ YEARS EXPERIENCE ✦ PROVEN METHODOLOGIES ✦ EXPERTLY CRAFTED GUIDES ✦ REUSABLE TEMPLATES ✦ ONLINE TRAINING MODULES
WELCOME TO
the property
marketing playbook
about US
Created by property marketers for property marketers, The Property Marketing Playbook is an essential toolkit of strategic resources designed to give brands, projects, and industry professionals a competitive edge.
Built on over 20 years of property industry experience, our mission is to empower the next generation of property professionals by sharing the strategies and expert guidance necessary to thrive in today’s competitive market.
Inside our growing collection of resources, you’ll find strategic guides, templates, and online training, designed to transform your approach to property marketing and set you and your projects up for success.
Whether you’re new to the sector or looking to sharpen your skills, The Property Marketing Playbook is your trusted resource for mastering the art of property marketing.
POP and The Property Marketing Playbook are powered by Projects of Place.
The Property Marketing Playbook CONTAINS
1. EXPERT GUIDES
Expertly crafted guides that simplify complex strategies into actionable steps.
2. REUSABLE TEMPLATES
Reusable templates that streamline your marketing processes and boost efficiency.
3. ONLINE TRAINING
Online training modules designed to build your knowledge, skills, and confidence in property marketing.
CREATE YOUR OWN playbook
Choose Products and Services to Create Your Own Playbook!
COURSE
Get Paid What You’re Worth!
Don’t leave your career to chance! It’s the most important strategy you’ll ever create!
Our course distils more than 20 years of leadership and salary negotiation experience - from both sides of the table - into a framework that helps you get the recognition you deserve.
.
INCLUDED
✔ 5 X impactful modules
✔ 3 X reusable worksheet templates
✔ An invaluable career growth framework
✔ Unlimited access
SUBSTACK
A Mentor In Your Inbox
Subscribe to POP on Substack and receive a mentor in your inbox!
Every edition delivers industry insights, strategic frameworks and actionable advice, all designed to add value to your brand, projects and career.
INCLUDED
✔ Industry insights
✔ Strategic frameworks
✔ Practical advice
✔ 2 x editions per month - no spam!
✔ Join a global network
TEMPLATES
Your Essential Toolkit
Unsure how to get from vision to delivery? No problem!
Take the guesswork out of project planning with our straight-forward, reusable strategic templates and guides.
INCLUDED
✔ Reusable strategic templates
✔ Straight-forward guides
✔ Proven methodologies
COACHING
1:1 Career Planning
We help property industry professionals - from C-Suite to tomorrow’s leaders - define strategic career plans using the ‘win/win’ principles we apply in consulting.
These private 1:1 sessions are tailored to each individual's unique challenges and objectives.
FULLY BOOKED UNTIL Q3 2025
INCLUDED
✔ Private 1:1 sessions
✔ A personalised career plan
✔ Flexible sessions to support you at your own pace
✔ Completely online - from anywhere in the world!
MEET YOUR MENTOR
POP and The Property Marketing Playbook are powered by
Founded in 2013, Projects of Place is an international property marketing consultancy that partners with industry trailblazers to define ambitious visions and unlock unique market opportunities. The business helps clients achieve differentiation, customer engagement, growth, and brand excellence.
Founder Caitlin Ure, is a business and marketing strategist, leader, and entrepreneur with over two decades of experience guiding property development brands, projects, and teams internationally.
Highly regarded for her expertise as a strategist, advisor, and mentor, Caitlin has expanded the consultancy into a platform that empowers businesses and individuals in the property sector. Through straightforward, replicable strategies, she helps clients add long-term value to their brands, projects, and careers.
TRUSTED BY LEADING
PLACE-SHAPERS…
…AND INDUSTRY FUTURE LEADERS
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"It has realigned my mindset on goal setting and reaffirmed the steps I need to take for success"
Marketing Manager
📍 London
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"I love all the pillars of this course - mindset, time management, and getting the important things done, is really helpful both personally and professionally."
Sales & Marketing Manager, Freelance
📍Lisbon
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"As a dyslexic, I often find organising my thoughts (or in this case a series of tasks) quite overwhelming, so I really liked the simplicity of the worksheets."
Property Professional
📍London
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"It has really made think about my WIP and how I can best make it work, managing my time effectively and setting a clear path for my future. Looking forward to implementing this in my new role"
Marketing Manager
📍Sydney
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"I took this course at a very pivotal point in my career, having started a new job three months ago. I've found it really beneficial and it's helped me break down areas of my job that I've found daunting."
Business Development Associate
📍 London
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"Caitlin identifies members of the team whose talents are under-recognised or under-utilised., and through her unique leadership style, helps these individuals realise their confidence while showing the business their potential."
CEO, Property Development
📍London
CONSIDER THIS YOUR
UNFAIR
ADVANTAGE
SUBSCRIBE TO our substack for free resources & industry insights DELIVERED STRAIGHT TO YOUR INBOX!
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